Hailey Bieber x SKYLRK: A Power Couple’s Bold Step into Streetwear

Celebrity fashion collaborations have become the norm—but when Hailey Bieber and Justin Bieber join forces on a streetwear label, the industry pays attention. Their new brand, SKYLRK, is already making headlines, thanks to Hailey’s sleek leather bomber jacket, teased during Coachella 2025.

Hailey showcased the piece on Instagram, calling it her “favorite jacket of all time”—and just like that, the hype was born.

Inside the SKYLRK Aesthetic

While Bieber’s earlier fashion venture, Drew House, leans into oversized, playful basics, SKYLRK is expected to bring more refinement. The leather bomber Hailey designed sets the tone—street with structure, minimal but expressive.

The line is still under wraps, but Justin has teased cozy streetwear essentials like hoodies and beanies—designed for movement, comfort, and subtle flair.

Celebrity Fashion as a Culture Shift

The timing couldn’t be better. In 2025, celebrity-backed streetwear is thriving. Recent examples like the A$AP Rocky x Puma partnership and Kendall Jenner’s 818 Tequila x Rhode pop-up (also featuring Hailey) are proof

This personal touch—especially coming from a couple as visible as the Biebers—makes SKYLRK more than merch. It’s a lifestyle statement.

What This Means for Streetwear Fans

Fashion insiders predict that once SKYLRK officially drops, the demand will be massive. With Hailey’s minimalist polish and Justin’s streetwise flair, the brand is poised to resonate with Gen Z’s evolving taste—less about logos, more about authenticity.

You can follow updates directly from Hailey’s Instagram and keep tabs on official SKYLRK drops through Justin Bieber’s channels.